Content has been the king and will continue to be one in the world of marketing. We have seen how the type of content that is created has changed over time because of the changing need of the customer.
Today’s customer wants more personalized content that addresses his specific demands. So, we can no longer continue to dish out generalized content. Besides, there has been a change in the format of content that the consumers expect. Video content has become more popular compared to written content.
As we step into a brand new year, we must assess the customer behavior of the past year so that we can create content tailored to his needs. The past two years have forced people indoors because of the pandemic. Staying at home has increased content consumption multifold. People are consuming all formats of content. This is good news for content creators! However, this also implies that there will be a lot of content available online. So, if you have to reach your audience, you need to create content that will connect with them.
Whether you have an in-house team or you have outsourced your content writing, there are certain trends in content writing that you must be aware of to reach a wider audience.
Here’s a quick overview of the top trends in content writing for 2022:
- Search Engine Optimization (SEO) will be More Important than Ever
There have been thoughts like,” SEO is dead”, etc., floating around. But, on the contrary, SEO is more important than ever before. This is because your website needs to rank high on SERPs to reach a wide audience. And, for better ranking, you will need to optimize your website with relevant keywords. Optimizing a website implies using keywords in the content published on the site. Therefore, make sure that your content is keyword-rich used effectively.
- Technology will Make Inroads
Technology is impacting all aspects of our lives. It has made a foray into the content marketing field as well. And, it will strengthen itself in this field. Artificial Intelligence(AI) will spread its wings in content marketing. It will be used for automating different aspects of content marketing. It is being used for scheduling posts, etc. on social media channels and other platforms. We will see AI-powered writing tools being used for content creation as well. Bot for content creation will become a necessity because of the increasing demand for content. However, content creators will need to enhance the quality of content for a better user experience. The natural intelligence of content creators will be required for guiding artificial intelligence for the enhancement of the content.
- Shorter Video Content
The demand for video content is increasing. However, the change that has come about in the past year is that the audience is showing a preference for shorter formats of video content instead of the longer version. Social media platforms offer an option for shorter video content. For instance, reels on Instagram, shorts on YouTube, etc. Therefore, content creators need to bear this in mind while creating video content.
- Mobile-friendly Content
The number of smartphone users currently stands at 6.4billion and is constantly increasing. Most people prefer to access content on their mobiles instead of computers. Content creators must ensure that the fonts, etc. used in the content are easy to read on mobile as well.
- Re-fresh Content
If you want web visitors to re-visit your website, make sure that you refresh the content on the site. Fresh content that is optimized for searches and tailored to the needs of your audience will provide visibility to your website and engage your audience. Quality content also has the potential to lead to conversions.
While these are some content writing trends that you need to consider, some traditional aspects of content will always trend!
At The Writing Right, we take care of all aspects of content writing and create high-quality content aligned with the latest trends. Content is created by experienced writers who are subject matter experts in the niche they write for. We provide 100% plagiarism-free, grammatically accurate, well-optimized content customized to your niche. All the content created by us is delivered well within the deadlines!